The Team - Fiber Instrument Sales

The Solutionists Team
CALL YOUR REPRESENTATIVE: 1.800.5000.FIS(347)

Frank Giotto | Founder & President

Frank Giotto founded Fiber Instrument Sales, Inc. (FIS) in 1985. Under his vision and leadership, FIS has become one of the leading distributors of fiber optic connectivity equipment in the nation.

Mr. Giotto is also president and founder of Giotto Enterprises, which is composed of seven companies, including FIS. The manufacturing companies within the group encompass a broad range of products and technologies. Capabilities include CNC machining, plastics injection molding, fiber optic cable manufacturing and more. Mr. Giotto's business endeavors have been chronicled by national news media including CNN, NBC and the New York Times.

Mr. Giotto is a great proponent of education. He pioneered the FIS Training Manual, a popular addition to the fiber optic curriculum taught at many colleges, universities, and technical schools. Mr. Giotto is a 1971 graduate of Utica College, where he received his bachelors degree in mathematics. Mr. Giotto has also served as a member of his alma mater's Board of Directors. As an advocate of his region, he built and donated the twelve and a half story Utica Tower enjoyed by thousands.

Kirk Donley | Sr. Vice President of Sales
315-737-2104 | kdonley@fissales.com

Kirk joined FIS in 1995, working in the company's International Sales Department. He has since held a number of positions within the company where he gained extensive business and technical experience. Kirk has worked in Outside Sales and later became the company's General Sales Manager. He also served as Strategic Accounts Manager, Vice President of Sales, and most recently promoted to Senior Vice President. His many responsibilities include directing the company's sales operation, managing special projects, and assisting key accounts. Kirk also represents FIS at industry conferences and trade shows around the country. Kirk holds a Bachelor of Science Degree in Business Administration from State University of New York (SUNY) at Utica, as well as an Associates Degree in Advertising from Mohawk Valley Community College.

John Bruno | Vice President of Technical Services
315-737-2157 | jbruno@fissales.com

John joined FIS in 1996. As the company's Training Specialist, John is responsible for providing Fiber Optic training to hundreds of FIS customers annually. He conducts training in cities around the country, as well as at FIS facilities. John also conducts Corporate Training for groups of employees at their place of business. He holds an Associates Degree in Computer Science from Morrisville College and a Bachelor Of Science Degree in Computer Science from SUNY Utica/Rome. In his free time, John enjoys hockey, softball, basketball and golf. He is also a fireman with the Oriskany Falls Fire Department.

Cindy Marino | Vice President of Government Sales
315-737-2140 | cmarino@fissales.com

Since 1991, Cindy has efficiently managed the Accounting, Shipping and Government Sales Departments at FIS. In her current position as Vice President of Government Sales, Cindy is responsible for all FIS sales to U.S. Government agencies. She and her staff are dedicated to providing their government customers with the highest level of service possible, in keeping with FIS' status as a GSA listed company. Cindy is very detailed oriented and applies those skills to meet the needs of her Government customers, both Domestic and International. This includes ensuring that FIS products are readily available to meet the crucial needs of U.S. military facilities overseas.

Steve Casaletta |Vice President of Business Development, Product Line Management – Fusion Splicing Product

315-737-2166 | scasaletta@fissales.com

Steve joined Fiber Instrument Sales in 2008 as an Intern with our Marketing Department. Once the Internship program was complete, he was hired to the Sales Department and worked many high-profile projects in every corner of the country – and then some! With a career spanning from an Intern sitting in the spare cube, to becoming Vice President of Business Development, and everything in between; there isn’t much in the Telecom Industry Steve doesn’t have experience in.

Trevor Francis |Vice President of Sales, Strategic Accounts
315-737-2125 | tfrancis@fissales.com

Trevor joined FIS in 2009. He started his path at FIS hired in warehouse as a receiving clerk. After showing interest in the sales department Trevor was promoted to a customer service role assisting sales representatives. Soon after Trevor was elevated to a sales role directly servicing customers himself. It soon became evident that Trevor had an aptitude for sales and began growing his customer base, he captured for two years Top Sales Revenue producer in 2017 and 2018. Trevor was then promoted to International Sales Manager while still handing strategic domestic accounts. Most recently Trevor has been promoted to Vice President of Sales as part of senior sales management team. With his years of experience and his ability to mentor new members of the sales team FIS is excited to grow under his sales team leadership.

Anthony Russo |Vice President of Broadband Solutions, Product Line Management – Zeus FTTx Solutions
315-737-2173 | arusso@fissales.com

Anthony is Strategic Accounts Manager, serving FIS customers in the Northeastern and Central U.S. When designing large networks, customers know they can count on Anthony to recommend the right equipment to meet design specs. They also know that Anthony's responsive service helps to ensure that their projects are completed on time and within budget. Prior to joining FIS, Anthony worked for Gateway Energy as an energy services specialist where he gained a deep appreciation of the value of good customer service.

Steve Ermacor | Product Line Manager, Fiber Interconnects
315-737-2123 | sermacor@fissales.com

Steve joined the FIS team in 2015. He started as a Sales Associate in Region 2, where he went on to become the Account Executive of Regions 1 & 2. In 2019, he took over the role of the Fiber Interconnect Product Line Manager. Steve's main focus is on FIS manufactured enclosures. He works with the engineering and production teams along with sales to uphold the quality and consistency of customer requests for specific interconnect needs. Throughout his tenure he's also contributed in the product specialist program by assisting the sales team with inquires and product information on FIS' hand tool and tool kit offerings.

Steve is a Central New York native currently living in South Utica. He has an Associate's Degree in Business Management from Mohawk Valley Community College. In his free time he enjoys lifting weights, collecting sneakers and watching sports.

Robert Licari |Product Line Manager, Fiber Test Equipment. Fiber Optic Trainer, FIS University
315-737-2192 | rlicari@fissales.com

Prior to joining FIS in 2016 as a sales engineer, Bob gained his knowledge within the fiber optic industry as a field characterization technician for several years. During that time he conducted comprehensive testing to certify newly installed optical networks prior to them being turned up. It's because of this testing experience that led Bob to eventually become the product line manager of test equipment where he drives sales by working to develop and evolve the FIS test equipment product line. He also, assists John Bruno with the FIS university training classes around the country.

Bob is a native of Central New York and obtained his bachelors and masters degree at St. John Fisher College in Rochester, NY.

Trista Piccione |Product Line Manager Fiber Cable Assemblies, Strategic Accounts
315-737-2189 | tpiccione@fissales.com

Trista joined the FIS sales team in 2010 as a Sales Support Representative. She quickly found a passion for the industry and servicing customers excelling in her new role of Sales Representative. After growing her customer base in many different divisions of the industry, including Data Centers, Telecom and Broadcast, she began to focus her attention on custom cable assemblies with special interest on new connector technology such as MDC, MMC and MTP. Trista now has responsibilities of both Sr. Account Executive, servicing long time clients, & Cable Assembly Product Specialist.

She continues to work closely with connector manufacturers such as Corning, USCONEC, SENKO, AFL, Amphenol and others to stay up to date on new fiber optic connector technology and the latest in the industry in regards to all things Cable Assembly.

Jim Fasano | Director of Strategic Accounts
Serving Southeastern and Central U.S.
315-737-2143 | jfasano@fissales.com

Jim's product specialties include Fiber In The Loop, OSP Network Design & Construction, Optical Connector and Management Technologies, Optical Fiber Splicing and Testing, FTTx Design and Installation.

Jim Fasano has over 30 years of combined experience in both the Telephony and Cable Communications industry. He is a past recipient of Telephony's Rain Blain award for his efforts in FITL (Fiber In The Loop), which helped bring fiber closer to the home. Jim previously held managerial positions at Bell Atlantic, assignments at AT&T, held an executive position at ARRIS Corporation developing optical fiber solutions, and recently with Hitachi Communications Technology managing sales of key products.

Jim also created "Fiber to the X" the latest fiber optic course offered by FIS University.

Ric Lamb | Product Line Manager, Fiber Fence Security System
315-737-2151 | rlamb@fissales.com

Ric joined FIS in 2008 as Operations Manager in Manufacturing. In 2011 he became the Division Manager of FIS Services which included equipment rentals and financing. In addition, he was responsible for the American Standards Lab, a division of FIS that provides calibration services for fiber optic equipment. Since 2016 Ric has been responsible for re-introducing the Fiber Fence Security System. In 2017, Ric was named Product Line Manager for the Fiber Fence Security System and later assumed the additional role of Quality Assurance Manager for FIS.